Ethiopia’s soleRebels footwear brand takes on the Asian market

Ethiopia’s soleRebels footwear company that has received an immense amount of international attention, was recently featured in the December edition of the Chinese’s Vogue magazine alongside well established brands such as Armani, Chanel, Gucci and Valentino. This comes at a time when soleRebels is positioning itself strategically for expansion across Asia.

The company, which opened its first Taiwan store in Kaohsiung last month, has just unveiled its second store in the city of Taichung.“The city is incredible, a must go tourism destination in Taiwan,¬said Bethlehem Tilahun Alemu, founder and CEO of soleRebels. “The crowds in the area where we are located are fantastic. Additionally Taichung is also a footwear epicentre, home to the Asian design centre for the planet’s largest footwear brand (Nike). It;’s probably one of the most visited and watched footwear hubs in Asia. Read more