Best Western International Inc., announces BEST WESTERN PLUS Abyssinia and BEST WESTERN Noah Hotels in Addis Ababa, Ethiopia

Press Release

Addis Ababa, Ethiopia – Best Western International Inc, along with Great Abyssinia Plc and Noah Real Estate Plc announce the development of two Best Western branded hotels in Addis Ababa, Ethiopia.  The BEST WESTERN PLUS and BEST WESTERN branded hotels, are planned to be opened in 2015 and 2016 respectively. These properties will be the 1st Best Western branded hotels in Ethiopia joining existing hotels in Tanzania & Kenya, East Africa.

BEST WESTERN PLUS Abyssinia Hotel will be an Upper midscale hotel in Addis Ababa the seat of African Union which is conveniently located at Bole Medhane Alem Round about adjacent to Medhane Alem Mall that will bring a new level of comfort, convenience and world-class service to the growing hospitality sector in the capital.

BEST WESTERN PLUS Abyssinia Hotel offers the ideal location for business as well as leisure travelers as it is ideally situated in the growing cosmopolitan part of Addis Ababa. The eleven-story hotel offers 168  comfortable, well-appointed rooms all including flat-screen HD TVs with cable channels, minibars , work desks and complimentary Wi-Fi. The Abyssinia café will offer well known Ethiopian roasted coffees, the all-day dining restaurant offers buffet breakfast, lunch and dinner, a specialty restaurant which will offer themed culinary delights’ and a roof top lounge with Ethiopian Jazz that will be an ideal venue to unwind while other hotel facilities include a laundry, spa, gym and 24 hours room service.

BEST WESTERN NOAH Hotel will also join the Addis hospitality arena as a midscale internationally-branded hotel, conveniently located at Bole Medhane Alem Area adjacent to Beer Garden with 121 well appointed rooms, small and medium size meeting rooms, a café, an all-day dining restaurant and lounge bar that will bridge the gap for a truly midscale hotel in the capital.

“We are very excited about bringing our world famous brand to Addis Ababa, Ethiopia one of the fastest growing economies in Sub Saharan Africa with amazing world heritage sites recognized by UNESCO and is considered as a cradle of mankind by many” said Suzi Yoder, Best Western International’s Senior Vice President International Operations.  “The addition of these properties to our existing hotels in Africa outline our ongoing commitment to the growth of our brand in the region”, Yoder continued.

“The potential for Addis Ababa to add new internationally branded hotels is still untapped as the home of the African Union, United Nations Economic Commission for Africa, home of 4th largest diplomatic community and Pride of African Carrier Ethiopian Airlines, we are excited to take part in this exciting opportunity and we look forward to expand in the other historical destinations of Ethiopia” Mr. Theodros Zerihun Co- Founder of Great Abyssinia and Noah Real Estate.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, third Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction.

For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.

Source: Africa Hotel Investment Forum