Better together

Gashaw Abeza (PhD) is an Assistant Professor at Towson University, Maryland and he is a director of the Grand African Run. Gashaw provides sports business consultancy services to a range of organizations around the world. He has co-authored several books related to sport business, marketing, sponsorship, and social media in sport. Recently, he signed an agreement with the Ethiopian Premier League clubs to advance their structure, financial issues, and human resources. Gashaw has been successful in sport management and marketing at a global level. His research interest is in marketing communication, with specific areas of expertise in digital media related to sponsorship, ambush marketing, branding, and relationship marketing.  Meanwhile, the annual Grand Africa Run race is scheduled to be held in the coming October and many participants are expected to take part. Dawit Tolesa of The Reporter spoke to Gashaw Abeza (PhD) to discuss the upcoming race and related issues. Excerpts:

The Reporter: Can you explain the Grand African run? When did the race start?  

Gashaw Abeza (PhD): the Grand African Run is a US-based non-profit organization that is inspired by the interest and value that is placed upon the success of running sports in Africa. It is an annual 5km mass-participation road-running event staged in Washington DC. This year’s event will be the third one, which will take place on October 16, 2021, at Hains Point East Potomac Park, Washington DC.

We organize the event with the objectives of bringing our community together, keeping the first-generation children close to their culture through a variety of cultural programs at the event, and raising funds for the Ethiopian Cardiac Center.

Read more at: The Reporter