Adidas to end IAAF sponsorship deal early in wake of doping crisis
Adidas, the IAAF's biggest sponsor, has told athletics' world governing body it is to terminate its sponsorship deal four years...
Sports Marketing & Sponsorship
CAF and SPORTFIVE Sign one Billion Dollars Agreement
PRESS RELEASE - Cairo, 12 June 2015. The Confédération Africaine de Football and SPORTFIVE have renewed the landmark agreement for...
Sportswear giant Umbro endorse Adane & Aschalew
Addis Ababa, Ethiopia - Football giant sportswear manufacturer Umbro have extended their presence in Africa by making their way onto...
Sports Marketing Firm Sports Marketing Partners, LLC Officially Launches
Sports Marketing Partners, LLC, better known as SMP, has officially launched in Seattle, WA. The firm is a sports marketing...
PUMA Appoints JWT New York as Global Lead Creative Agency
Press Release Sports company PUMA has appointed advertising agency JWT New York as its lead creative agency. Herzogenaurach / Boston - Sports...